Saturday, April 07, 2007

Don Imus Makes A Stupid Comment - Why Do we Have to Keep Hearing It?

Don Imus Makes A Stupid Comment - Why Do we Have to Keep Hearing It?

On the radio this week, radio and sort-of-television morning personality Don Imus made a stupid, sexist, racist, insensitive comment. I won't repeat it because then I am just feeding the machine, even more than writing this column. If you haven't heard it,or read the transcript, a quick search at all the regular media outlets will get it for you. He crossed the line, even with someone like me that completely disdains political correctness. If I'd been listening to him, I might have just shaken my head and changed the station, thinking that once again I should have known better than to listen to him.

That's what everyone should do when they hear something like that coming out of the mouth of people that they allow to clutter their morning sounds. Turn him off, tune him out. More radio disc jockeys get run off for poor ratings than for poor taste. And when he says something like this, though Imus is surely far past being a shock jock in these days, he has achieved the same results.

Now there is buzz about him, ESPN is running a full segment of the clip on Sportscenter, which means that not only did he say it, it is echoing through the halls of todays media. As I said, it is everywhere on the web, it is all over the major news outlets, why is it okay to repeat something that was so offensive in the first place? They cloak it in self-righteousness, yet repeat the offending phrases for millions more to hear.

How about handling it like this, "In other news, if you feel like hearing an ignorant old man display just how little he cares what anyone else thinks is offensive, tune in to Don Imus, but seriously, don't waste your time." Instead, Rutgers head coach Vivian Stringer has lashed back and surely soon the usual suspects will step up to a podium somewhere to get their own names attached to the outrage. Or maybe just start an equally ignorant, low rung rumor to counter.

What he's saying is the kind of ignorant prattle you can get down at the dumpy tavern on the corner or at the drill press in your local sweat shop, and it should be left there.

What makes it okay for ESPN to replay it so many times?

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